As a result, creating content isn’t only about the writing itself but also about the visuals that support the content. “Our customers come from all walks of life and so do we,” the statement reads. Atlassian ties this back to its commitment to diversity and inclusion, stressing that people do their best work when they feel like they can be themselves, and that their diverse background and experiences make them stronger. As a result you will have a huge reach only on 1 post (not both). When LinkedIn releases something new, they boost posts with it, so people get more results after using it. This is the mistake that 99% of people make. I really love this technique for 2 reasons: a) When people leave comments, they really need your content and will read it for sure once they get it. But no worries, here are 2 ways to generate traffic to your blog/website from LinkedIn posts with links: This is the hack that Stapho has shared with me. Step #3 - Edit the post and add the link to the comment. En plus des annonces publiées régulièrement, vous avez la possibilité de faire un post LinkedIn pour une recherche d’emploi et on vous explique comment ! Divide your post by paragraphs, so it'll be easier to read on mobile devices. Voici 3 exemples de bons Résumés sur LinkedIn. “It's the unique contributions of all Atlassians that drive our success,” the company notes on its website. De cette façon, LinkedIn vous aide à faire bonne figure auprès des gens qui se renseignent sur vous et auprès de personnes que vous avez rencontrées à un événement, par exemple – on en parlera dans un instant. Chaque expérience vécue, si vous y réfléchissez bien, vous a apporté quelque chose. And as a result - start using this feature more and more. They’re also the perfect size to slip into your pocket and rediscover later, causing candidates to take that much-needed second look. These days, it’s pretty common for people to have side hustles, and many who don’t still may have hobbies they’re passionate about. Step #1 - Leave the link to your blog to the first comment. So if your once-reliable methods for spreading the word aren’t working as well as you’d like, consider experimenting a little. That's pretty easy, the technique that Josh Fechter shared a few years ago: "Divide your text by paragraphs every 1-2 sentences". J’ai justement relevé un super post d’une Consultante en recrutement que j’ai croisé dans le réseau social professionnel. Do you ask yourself "What to post on LinkedIn and how to do it to get a lot of LinkedIn post views?" But what I always tell on it is - "the best LinkedIn post changes readers' business once they finish reading it". Whether you’re using an infographic or formatting with bulleted lists, the way you lay out text on the page can influence how many people read your post. It's impossible to sell anything with just a pitch (unless you're Coca-Cola with their " Holidays are coming"), but it's possible when people feel the story behind a product. "Commencez à utiliser LinkedIn avant même d'être en phase de recherche de stage. Voici 3 exemples de bons résumés 500 million+ members | Manage your professional identity. Le meilleur post d’une recruteuse sur LinkedIn. Check the gif below, 2. “We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.”. The social media giant was looking for a “Tweeter in Chief.”. So to not mislead LinkedIn, don't post often. Perhaps that’s why the Media Lab at MIT put out an ad for an “undefined discipline” job that shatters any preconceived notions you might have about it in seconds. Rendez-vous sur votre profil linkedin et cliquez sur le bouton en forme de crayon sous votre bannière. ... Un stage dans votre domaine de prédilection vous a certainement permis de comprendre qu’il faut aussi composer avec l’envers du décor. If you’re looking for inspiration, check out these five different LinkedIn summary examples—there’s a template for every kind of person. Using an unexpected approach to amp up the uniqueness of a role is a surefire way to stop a candidate in their tracks. But whether you’re using LinkedIn to find a job, market your business, or build your professional brand, the summary section is important real estate. “This generic recruitment video could have been shot anywhere,” the video says, following shots of a bustling office complete with inspirational quotes on the walls and an employee riding a longboard through the halls. Notably, it once created job ads made to look like baseball cards that recruiters could hand out at job fairs. This is the question, that I asked myself 6 months ago. If you add documents to your posts you can easily 3X your LinkedIn post views. Just because LinkedIn has released this feature a half a year ago, and it's not a common thing for everyone to use it. But you won't get traffic and leads from these posts). Larry Kim Fondateur de WordStream Inc. le post permet d’anticiper les prochains recrutements en précisant les villes et les postes concernées. It's 21st century and now NONE clicks on links if there is just "hey, we wrote this amazing article ... bla-bla-bla ... check it out here". Use your creative job post as the hook to draw the right candidates in — then give them a reason to hit “apply” by including all the right details. Access knowledge, insights and opportunities. For LinkedIn’s heat map study, referenced in tips #2, #3, #4, and #5: We surveyed 450 members from the LinkedIn Market Research community (in partnership with Vision Critical) comprising LinkedIn members across industries, job functions, and career stage. J’ai beaucoup apprécié ta dernière conférence sur l’automatisation du marketing. Once you choose the relevant LinkedIn pod - just put the "Secret Code" here and wait until I accept you: There are 4 type of engagement you can get with your LinkedIn Post. Example of great LinkedIn post with PDF file PDF file on LinkedIn Post. “If you’re good at what you do, you can work anywhere. I've tested a lot. By the way, if you liked this article, read our other guides: How to increase LinkedIn post views and reach 100K in less than 30 days + BONUS, 7 best LinkedIn marketing tools in 2020 for Marketers and Growth Hackers [Detailed Use Cases], Today I will share with you the full guide of LinkedIn Image Sizes: LinkedIn image post size, LinkedIn photo background, LinkedIn photo profile and many more, Linkedin is a great platform for growing your brand, find new connections and network. Pour Laurent, comprendre, c’est avoir le pouvoir… Et je suis d’accord avec eux. Au pire, tu ne l’as pas du tout renseignée. McDonald’s took the opposite with one job campaign targeted at students, making it clear that no experience is necessary and it’s okay to make mistakes. Trouver un stage n'est pas si simple. Sur LinkedIn, réseau social professionnel mondialement étendu, vous apparaissez auprès des internautes sous la forme d’un profil.Pour avoir un profil LinkedIn parfait, vous devez remplir plusieurs rubriques qui vont définir votre parcours et vos expériences, mais surtout, vous devez y inclure un résumé qui va synthétiser vos objectifs passés, présents et futurs. “We’re all about community, and one of our clients, Nintendo, has created something that is aligned with our passion,” explains Tasmin Lobley, senior art director, in a post on the agency’s blog. J’ai pensé que ça pourrait être bien d’être connecté sur LinkedIn. Exemple 1 : étudiante en recherche d'entreprise pour un Master "Digital business" en alternance Texte du Résumé : "Etudiante à l'EBS Paris (Master DIGITAL BUSINESS & E-COMMERCE) je recherche un poste en alternance de 24 mois en marketing digital (septembre 2018 - août 2020). There are a few points that you need to follow - be valuable and readable. Intriguing first two lines so people will click on "see more" more. They WON'T work. Helping candidates feel seen as individuals is a good way to pique their interest. I tried to post every 2-3 days. Comme tous les réseaux sociaux arrivés à maturité, Linkedin possède son algorithme définissant le processus de diffusion (ou de non diffusion) de chaque post donc de trancher quels posts seront affichés ou non sur le fil d’actualité de tel ou tel utilisateur. The team can also generate a link to quickly share them or embed them in an email. For example, Stapho made this intro to his post: It's a great teaser without any additional information. Share your post to lempod, so other pod members will support you with likes and comments. Step #2 - Copy the link to this comment by clicking on "three dots" button. Recent MBA graduate of Northwestern University. At the height of the game’s popularity, London and LA-based digital creative agency Waste Creative found an ingenious way to reach prospective candidates using Animal Crossing — building a virtual replica of its office that players could visit in the game. As a result LinkedIn cuts the reach of posts with links by 7-10X (from my experience). raconter l’histoire de l’entreprise afin d’humaniser davantage le post; rajouter 3 hashtags bien ciblés; Vous le voyez écrire des posts LinkedIn n’est pas si … But if you write one more post and it also becomes viral, LinkedIn will decide what posts should they boost. Have you ever posted a PDF document on LinkedIn? website creator Les recruteurs n’utilisent pas seulement les outils payants de LinkedIn pour trouver les bons talents le plus rapidement possible.Un simple post, un peu de viralité, et le tour est joué. lempod is the biggest marketplace of LinkedIn Engagement Pods where other LinkedIn content makers automatically support each other with mutual engagement. Ask people to leave a comment, so you can send them the link. Let's connect on LinkedIn - https://www.linkedin.com/in/ilya-azovtsev/, "Why someone's posts get millions of likes and views. This kind of post won’t appeal to everyone — but as the disclaimer makes clear, it isn’t supposed to. No big deal.”. If you’re the best at what you do, come work at Fiverr.”. That looks obvious, but just believe me - there are a lot of people who still think that if they put the link to their website and post it - they will get clients and leads. Now I post every 2-3 days. Dans le même esprit que le partage d’articles experts provenant du blog, il est … So when you get engagement from people you significantly boost your LinkedIn post views: I've created the list of LinkedIn Engagement Pods on lempod with super awesome people there. And by emphasizing why diversity matters at your company specifically, you can get people’s attention and show them that this is something you approach thoughtfully, rather than simply relying on generic language. McDonald’s made it clear that new hires might make a … Many leave it completely blank or type in a short tagline better suited for a LinkedIn headline or a resume summary. I discovered 7 main rules on how to post on LinkedIn to get a lot of views, that I personally follow. So just forget about that quick sales pitches. Bud Light even provided applicants with templates and branded assets to help them out. But if you’re finding that they just aren’t bringing in the kind of candidates that you’d hoped for, it may be time to get creative. If you can accomplish all that while making the experience fun for candidates, your job post is sure to stick in their minds. So more comments people leave -> More LinkedIn post reach you get. Job ads like this encourage people from all backgrounds to apply, helping you find candidates with a lot of passion, even if they’re new to the field. Growth Marketer, SaaS follower, Start-ups lover ❤️ The person who submits the most interesting response receives a three-month paid internship with the agency. These companies not only managed to stand out from the crowd, but did so in a way that conveys their culture and shares their brand story. Below these images were two simple lines: “Students Wanted. Here is an example of a Linkedin summary for those who haven’t landed their post-graduate careers yet. And that's awesome! If you can't easily move from LinkedIn to another platform (for example your website), LinkedIn won't show you enough ads. There are also blocks of text detailing the role and its requirements, but the bright colors and surrounding graphics help make the post more engaging to read. Sur ta page d’accueil, clique sur … LinkedIn is a professional network where people talk about business. Connecte-toi avec des profils similaires à ce que tu aspires à être. Build and engage with your professional network. It's not because of the context (the content is similar for both cases). The brilliance of these cards isn’t just that they’re memorable (although they are). Maintenant, je ne veux pas être critique, mais je me surprends souvent à soupirer d’ennui quand je les ouvre – ce qui fait que je suis vraiment motivé […] I'm not joking when telling about "99%", I had 100+ calls with people who are doing content on LinkedIn and they all (ALL) add direct links to their posts. COMMENT TROUVER UN STAGE SUR LINKEDIN? So every time I posted on LinkedIn I asked my friends and colleagues to support it with likes and relevant comments. Sur LinkedIn, il est possible de poster un simple post composé uniquement de texte, mais pas seulement. Take a look. So, to get engagement and make your posts viral - help other people improve something in their area. But the best way to get a real impact from this engagement is - lempod. Of course, it also helps if you have a similarly iconic product that you can use to grab the viewer’s attention and make them laugh. It becomes muuuuch harder to find the right comment (because LinkedIn ranges comments not by the date, it ranges it by the engagement this comments got). Ce dernier peut être illustré avec une photo, une vidéo, un carrousel (une fonctionnalité qui remporte un vrai succès), une offre d’emploi ou encore publier un article , créer des sondages… Portée des posts sur LinkedIn : 18 bonnes pratiques et quelques exemples Published on February 22, 2018 February 22, 2018 • 345 Likes • 40 Comments Une des clés du recrutement. LinkedIn est le réseau social idéal pour développer votre réseau professionnel ou rechercher un emploi. But it means that we need to adapt the content we write to mobile devices. LinkedIn Summary Examples for Students and Recent Graduates. Sur LinkedIn, comment rédiger des articles qualitatifs qui attirent l'oeil et aussi les contacts et les connexions de deuxième et troisième niveaux?Car tout contenu publié sur LinkedIn est loin d'être égal en audience (c'est-à-dire en visites). Some of my posts reached 2K views but some - 105K views. This kind of post won’t appeal to everyone — but as the disclaimer makes clear, it isn’t supposed to. For students and recent graduates, LinkedIn is an absolutely essential resource as you enter into the job market. On top of the requirements and responsibilities you might expect, Twitter points out that “You’ll set the tone of who we are and how we act, and talk to people on Twitter. As I just said in the point #3, more engagement you get -> more views your LinkedIn posts reach. And if readers like these 2-3 lines they need to click on "see more" button to check the full post. If your post gets a lot of engagement (likes and comments) LinkedIn starts showing it to more and more people. So, from my experience the second option is the best. There are already top influencers in their sphere, so you can join pods where high-level LinkedIn accounts create a relevant content. But a title like that commands you to stop and take notice, which is exactly the point. For inspiration, we found 10 smart, eye-catching examples that will get your creative juices flowing. And just because ads are everywhere we ignore 99% of it. Firstly, the title prompts prospective candidates to keep reading the post to figure out exactly what it’s about. Here is the link to this post by Ilya (me). It was also distinctive in the fact that to apply, all candidates had to do was submit up to four memes relating to the brand’s hard seltzer line. The most creative job posts aren’t just successful because they’re different. “It’s not people who just read the job title and think it's relevant and then apply.”. No Experience Needed.”. On average, a LinkedIn post with zero images receives about 6,413 views. Cette partie du profil LinkedIn est occultée par une majorité … This was not only time-consuming — taking up to 72 hours for roles with unique needs — but also made it hard to share job posts across different channels. need to do more to create truly diverse and inclusive workforces, used to create text-heavy landing pages for each role, more years’ of experience with a coding language or technology than physically possible. Plutôt que de créer un article avec uniquement une introduction qui … Qu’est-ce qu’un post efficace ? Then, it immediately shifts the focus from the candidate’s qualifications to their passions and potential — noting that the position has no “specific degree requirement,” but it does demand someone with a “fearless personality, boundless optimism, and desire to change the world.”, Perhaps the biggest surprise is MIT Media Lab’s willingness to detail the type of candidates it isn't looking for, pointing out that “if you fit into typical academia, this is probably not the job for you.”. Likes, Comments (lempod helps with these), shares and ... Clicks on "See more". While visiting the virtual office (or the replica of a beloved local pub that the team built next door), players could stop by the message board to find a special creative brief. Fiverr’s video proves that a little humor can go a long way, especially if you have a somewhat quirky employer brand. You will design training and development programs from scratch and coach our [ salespeople ] so that they meet their goals. I reached 100K views in 30 days and I'm happy to share top 7 best practices that I follow to boost LinkedIn reach. C’est quand même plus classe qu’une (excellente) fanfiction Twilight en premier résultat. Des contenus vidéos. And then you tag a person (with "@" + name) and add the link to your blog or website. The brief invites candidates to pick a brand that they would promote inside Animal Crossing, explain the goal this marketing initiative would achieve for the brand, and submit some ideas of how they would incorporate the brand within the game. “Since it's laid out in a very informative and easy-to-read way, the people that end up applying for the position are more applicable,” Visme writes. problem that you're solving, so people can understand whether they have this pain. In 2019, Twitter put up a listing for a job with an unusual title. Do you know that more than a half of users open LinkedIn from their mobile devices? tactics that you used to reach X% of growth, your favorite tools that you can recommend, a story from your life about something (for example, "How I raised XYZ millions of dollars), and many other valuable things that lead to "Oh, I need to try this", Join relevant pods (or create your own pod and invite people). Here is the link to this post by Ricardo. So if people can easily add links to their posts -> LinkedIn earns less amount of money. The brief emphasizes that anyone over the age of 18 is eligible to take part, regardless of their experience or where they live, since Waste’s goal is to “find fresh creative talent.” And since Nintendo is one of Waste’s clients, the whole initiative also gives candidates a feel for the type of work they might be doing at the agency. They’re also effective multitaskers, juggling the responsibility of announcing an opportunity with that of sharing the company’s culture in a fun, compelling fashion. This strategy is an inventive way to reach candidates who might never have considered this career path before, making them unlikely to see a more traditional job posting. This is because this content became viral. Comment LinkedIn décide si votre post va devenir Viral ? Les axes d’amélioration. 10. Pensez diversification. It did — the number of attendees nearly doubled compared to a previous event. LinkedIn is a social network which earns money by showing you ads. Add PDF documents, so LinkedIn can boost your post. Gusto, a payroll and benefits platform designed for small businesses, set itself apart from the crowd with a simple, heartfelt statement at the end of its job posts that perfectly encapsulates why diversity matters. When you comment on anyone's post -> LinkedIn thinks that this is great comments and starts showing it to your audience. Post whitepapers, offer up links, pose and answer questions, and do anything to demonstrate industry knowledge. You don't add the link anywhere, but you ask people to leave a simple comment (for example "+"), so you can send them the link directly or as a reply to the comment. And if that tone doesn’t reflect your company culture, this technique might not be right for your company, so use it wisely. Using an unexpected approach to amp up the uniqueness of a role is a surefire way to stop a candidate in their tracks. Recruitment videos can be a great way to give candidates a sense of what life at your company is like and what your values are. So here we go: SaaS Haven - All things SaaS - The secret code is: 6129, Growth Hackers - Worldwide - The secret code is: 6031, High-level Marketing Club - The secret code is: 1042, Startup Factory - Achieve Fast Startup Growth - The secret code is: 3348, The HR Mastermind - Everything about Human Resources - The secret code is: 4763. Visme also notes that IBM has seen an uptick in qualified candidates applying for roles. When you add links to the comments, LinkedIn doesn't cut the reach. because we use mobile devices every single day. I tried to post every 2-3 hours. But my LinkedIn posts reach only 2-3 likes and 100 views?". But what if some user becomes too annoying and there is a need to cut off, How to post on LinkedIn to reach 100K views in 2020: Top 7 best practices with examples of great LinkedIn posts, how I reached 100K views from scratch in 30 days, check out my story. Today is great time to try it. These infographics quickly communicate make-or-break considerations, like the job’s location, compensation, and benefits. We watch ads every single day. Fiverr, an online marketplace for freelance services, poked fun at these generic videos by creating one of its own back in 2016 — making the company stand out in the process. The listing itself also has its playful moments. Par exemple, je cherchais un stage dans un pays anglophone. So you will have the post with the link which leads to the comment with the direct link to your blog. Not only does it act as a great supplement to your resume, but now you can even apply to some jobs directly through LinkedIn, using your profile in place of a resume. Il ne faut jamais mettre tous ses … During a period when many people were only leaving their homes for essential work and errands, the Nintendo game Animal Crossing exploded in popularity due to its calming atmosphere and social features. Vos posts ne sont en effet jamais visibles pour l’intégralité de votre communauté. You can automate getting likes and comments with lempod. Entre autres, ce résumé doit être un mélange de votre passé (votre parcours professionnel), de votre présent (votre profil actuel), … I've also created the groups on Slack and Telegram where LinkedIn content makers like and comment on each others posts. Visme, the design firm behind the infographics, says that IBM used to create text-heavy landing pages for each role. Then make a post with: And get a lot of initial engagement. We want to reach people who could be the new stars of our agency, but maybe don’t even know it’s a job they could do. Plus de 30 millions de sociétés utilisent LinkedIn pour les entreprises, et pas simplement parce qu’il s’agit du réseau social de choix pour trouver et embaucher les meilleurs talents : comme la plateforme compte plus de 690 millions de membres, de plus en plus de marques exploitent le marketing sur LinkedIn pour élargir leur réseau, trouver de nouvelles relations et vendre. And if you can tie your campaigns back to your company’s overarching mission and values, your ads and job posts will be stronger for it. MailChimp proves that you can get creative with your employer branding on- and offline. MIT Media Lab catches the reader’s attention in a few interesting ways. Résumé d’un article existant. If you’re going to use a creative job title, make sure the rest of the job post conveys the same tone — otherwise, it could feel misleading. Higher education institutes don’t exactly have a reputation for being daring. Tech heavyweight IBM took this approach with its job posts, using infographics to help candidates gauge their fit at a glance. Aim for straightforward, clutter-free layouts that allow your words to shine. Now that you know what you should be doing on LinkedIn, also keep in mind the number-one no-no to avoid in the world of social selling: Never make an overt pitch for a sale. And by taking a creative approach like this, there’s also a much greater chance that people will want to share your post with their networks and friends, helping to improve your reach. While you may never have to hire for a Chief Meme Officer, finding ways to support candidates through the application process is a good way to encourage people from all backgrounds to apply. To reach this, prepare a great piece of content, make a story with it. The LinkedIn summary or “about” section is often under-utilized by LinkedIn users. Exemple résumé LinkedIn Le résumé doit être une synthèse de votre profil professionnel, de vos expériences et de vos envies. Bud Light recently made headlines when it posted an ad for a “Chief Meme Officer.”, Bud Light’s job post was full of hilarious lines befitting a meme-focused role, from the acknowledgment that “our memes are trash” to the assertion that the new hire will “get paid in Bud Light Seltzer and also real money” to the fact that one of the qualifications was being able to “use the lasso thingy in Photoshop.”. Ajoutez le CV à votre résumé de profil Linkedin. Email marketing service MailChimp isn’t afraid to have a little fun with its ads. Since that time, I spent a lot of hours searching and writing my own posts on LinkedIn to find out what actually works. Being just a wee bit playful can be more rewarding than it is risky. The company has also mastered creative campus recruitment. As one of 150 students who received the Connor Fellowship in 2019, I know how important project management skills … Right, as you many noticed LinkedIn doesn't show the full post (like Twitter does), it shows only the first 2-3 lines. The software company’s current career’s page puts employees’ extracurricular activities front and center. The statement also emphasizes that candidates can find a sense of belonging at Gusto, noting that “if you share our values and our enthusiasm for small businesses, you will find a home at Gusto.” Beyond the job posts themselves, the company’s commitment to diversity is backed up on its careers site and Engineering blog, the latter of which features regular diversity updates about progress made and goals Gusto aims to accomplish. Dernière astuce visuelle (Linkedin ne permet que des mises en forme hyper réduites : pas de souligné, ni de gras, ni de couleur ou de police différentes, etc) : utilisez les majuscules pour mettre, par exemple, en exergue certains mots. That doesn't look "OMG really?" Looks like a super hard thing - but frankly speaking, it's easy to do. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase! These efforts touch every part of the hiring process, starting with the job post, with companies taking steps like including a statement about their commitment to diversity in their job descriptions. Your job posts and ads may be a candidate’s introduction to your company, so you want to be sure they both differentiate you and set the right expectations upfront. Check out the detailed use cases on how I use that tools. Here is the link to this post by String. Atlassian knows that. Je suis sur LinkedIn depuis 2011 et activement présente depuis 2018.Une des questions qui m’est posée régulièrement depuis 2 ans c’est “comment rédiger un résumé LinkedIn ?“, qu’est ce qu’on met concrètement dedans ?Alors, je sais que cette partie de ton profil est peut-être ta bête noire.
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