Content Marketing Institute found that 30 of the 500 most shared posts on LinkedIn were lists of 5-10 items. Simply crop the opening section of a larger graphic, and include a link to the full version. Create, curate and share content with the intent of making ourselves more visible to prospective employers, business partners, etc. (This applies to most if not all of the other content types on this list). Here's the full list of the top 20 LinkedIn Learning courses of 2020 thus far: 1. Furthermore, each time they like something you post, that activity appears on connections’ news feeds. Incredibly engaging topic, spark fired by a question. Take this example of a chart from the Content Marketing Institute: It not only imparts interesting information to an audience, but it also gives CMI a chance to talk to promote its annual B2B Content Marketing Benchmarks report. Driving brand presence and audience engagement is the new normal. There’s something vintage, authentic, accessible and perhaps even intimate about a simple message that appears to provide interesting and useful information without any links or shiny, branded images. Whenever you can, aim for those quick lists and try to go with an odd number. For post frequency, most experts and studies agree that once per work day is a fair average, with the caveat that posting more often won’t do any good if your content isn’t engaging (you can see some examples of compelling LinkedIn content strategies, here). Strategic Thinking 3. Don't let go of your passion, drive and dreams. However, HubSpot pinpoints the ideal post time as anywhere between 3 p.m. and 5 p.m. CDT on Wednesdays. Communicates a highly relatable concept with a comedic twist. With the COVID-19 pandemic came the need to communicate with subscribers in a more considerate way. This creates a bigger impact in his story. The use of LinkedIn video is on the rise. Text-based posts that challenge conventional wisdom see similar results. A tips and tricks video series where you provide one quick industry best practice on the first day of each week. He's been in their shoes before. ... Social Media Posts; Sprout Social. In fact, the platform has 690+ million members in over 200 countries and territories. For instance, one study correlated zero multimedia embeds in posts with higher average LinkedIn views. ", We use cookies to improve your browsing experience. Text-only posts have their place on LinkedIn, but a cursory glance at your newsfeed is enough to remind you that imagery absolutely dominates this media platform, which makes sense. Everyone wants to chime in and be a part of the conversation. He's a prolific content creator, often recognized for his incredibly authentic and "no BS" tone of voice on LinkedIn. On average, the longer the post, the better. This list of “Top 10 most popular PeopleSoft blog posts of 2020” has content that covers support extension, feature announcements, COVID-19, legislative updates, etc. Professionals are consumers, too. 33. LinkedIn is all about starting conversations and building relationships, and sometimes that means talking about something other than your own brand. This delivers just that. Here are the five most downloaded research papers of 2020: COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action Ashley Whillans was among the large team of researchers looking at COVID-19’s impact on issues of work and organizational psychology, prompting changes for practitioners and human resources professionals. That's why Instagram features a question box on Stories and recently came out with a Q&A style of live video. About 97 percent of videos are viewed without sound while scrolling through a feed. If you use emotion in your posts, you can keep readers engaged and leave them wanting more. Time Management: Working from Home. The video is pure "info-tainment." This post is relevant and timely, as he addresses the crisis many people are facing. Today, he's an entrepreneur, philanthropist and serves as the CEO of Nextiva. Shay Rowbottom is one of the most prolific B2B content creators on LinkedIn. Use hashtags to categorize third-party content for your audience. It's shocking. Photos and graphics can be used to complement a point you’ve made in a short post, or as a standalone element that can convey information on its own. On LinkedIn, it's no different. This post from Leese is a heart-felt plea to the business community. turning $300k into $7.5M. Text based post, classic list style content. Storytelling post with emotional hook (failure). The other is to share the link to an article on your company’s website. Everyone loves a heart-warming story. This can help drive engagement on LinkedIn while also directing traffic to a website or landing page. Just click “Write an article” on the top of your feed. LinkedIn has indicated as much, noting that the most successful video ads are 15 seconds long or less. Not many people have the courage to approach strangers at the mall and ask them for ". It nearly broke the internet with such an extraordinary response purely driven by prompting the audience to share their most embarrassing and shameful work stories. We're committed to your privacy. Still, successfully using LinkedIn as part of your marketing strategy requires a strong understanding of your target audience and what makes them tick. 91% of marketers use LinkedIn as the number one platform when they want to access professionally relevant content. Absolute views for posts with 3 hashtags are 63,530 while views for posts without hashtags are 49,224. For example, “Why I Won’t Accept Your LinkedIn Invitation” or “Here’s Why Good Employees Quit”. That's why tactical tip posts perform well on LinkedIn. Think about what kind of fun, quick, easy-to-implement instructions related to your business or niche you could convert into a short Instagram video content that inspires engagement. This is also a good tip for original content. The graphics, blog-accompanying pictures, employee spotlights, event banners and other imagery you post on LinkedIn should always reflect your organization’s branding guidelines. Adam Goyette is a leader in B2B marketing, serving as the CMO of Help Scout. Need help writing business content?Contact Michael Luchies at michael(at)treprep.comWant to build your LinkedIn following and engage your network? With no surprise, his wisdom-based posts often earn widespread reaction and engagement. Global Head of Content Strategy, LinkedIn Learning (he/him) September 28, 2020. This is perhaps the single most dreaded phrase of all-time on LinkedIn, so I decided to take it from the inbox to the streets. At the core of the inbound methodology is being human. The following quote by Socrates comes to mind: “If all our misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be content to take their own and depart.”. He completely blanked and forgot everything. Some ideas for content that are well-suited to this format include: LinkedIn users often just scan their feed between doing whatever it was they went there for in the first place. When the pandemic started to spread to the United States, it was a stark reminder of the importance of clear communication, being agile, and having the capacity to professionally conduct business digitally. This post from Barrows offers very tactical advice for those making the transition to remote work for the first time. Ah, good old Corporate Bro. Most popular posts – 2020. Free and premium plans, Content management system software. Data-driven perspective that calculates the real value of an under-appreciated sales job. In this post, Walker serves up an epic breakdown of lead generation versus demand generation. The fact is, few people will actively click on say, a five minute video, as they scroll through their LinkedIn feed. 2 out of 3 (66%) marketers said they planned to use video content on the platform in 2020. Although not as dominant as Facebook or Twitter, the business networking website LinkedIn is increasingly popular, especially with the business-to-business (B2B) and business-to-consumer (B2C) crowd. In fact, 75% of marketers polled said LinkedIn video content is a successful way of reaching target audiences. Many SMBs are facing an extremely difficult road ahead, as thousands of SMBs could be forced into closures as a result of the economic collapse which is unfolding right before our eyes. We took a look and rounded up the ten most-read posts below. However, this data is correlative, and doesn’t necessarily indict multimedia. We'll be in touch shortly. Even more, they like to see content that makes them laugh. It's no secret that LinkedIn operates one of the largest professional networks on the Internet. More than 50% of all social trafficto B2B sites comes from LinkedIn. Discover relevant content that helps their career or somehow serves their own efficacy within a given industry. If you create all-text posts that are genuine and touch on subjects your target audience cares about, people will engage with you and possibly even commiserate. For one, it can help break up an otherwise image-heavy feed of content. 34. Users usually go there with one of two clear purposes: That second item is particularly compelling. In fact, data-driven posts tend to perform better than rants and opinion pieces. 4. He's an outside-the-box type of content creator, and a well-known podcast enthusiast. This practice is just as popular on LinkedIn. Impressive LinkedIn Statistics for 2020. Posts between 1900 and 2000 words perform the best and gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn Shares. Excel 2016 Essential Training. B2C brands can tap into a career-focused network of earners by cleverly positioning their products into the professional’s story. 6. The most popular social networking sites are popular simply because of the sheer number of users on those apps. Scott shares a deeply personal experience regarding his own health, which may serve as a wake up call to others. Brings attention to a widespread issue — LinkedIn spam. Best time: 8am-10am + noon Wednesday, 9am + 1-2pm Thursday, 9am Friday. Here’s a round-up of some of the Litmus blog posts you loved most—and found most helpful—in 2020. Sign up for our newsletter to get weekly content marketing insights delivered directly to your inbox, Thanks for subscribing! Unquestionably, this is a controversial topic among B2B sales & marketing. Let’s look at six that really work, and some that aren’t worth monitoring. #1: How Successful People Stay Calm, Dr. Travis Bradberry Views: 2,867,000 Our sample size was 61 LinkedIn posts, and 66 Facebook posts. How to email during COVID-19. This example really pushes the boundaries of LinkedIn video content creation. Avoid posting anything overly controversial, contentious or overtly political. Many brands share their content and expect engagement without giving any back, and that’s a mistake. Sometimes, tips and quick text-only nuggets of content are the best way to get someone’s attention. This makes it much easier to create shorter videos. 61 million of its users are senior-level executives, while. She takes highly relatable and easily digestible concepts, and recreates them with humor and info-tainment. He solicits questions and offers advice, explaining how he overcame the challenge of running a business during a recession. If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy. But how do you get your network to engage with your posts? Imagery is a communication medium, not a prop. Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. See if any of your favourite blog posts made it to this list. This advice applies to every facet of professional life, including digital marketing. It’s where people go to become influencers, build authority and engage with other professionals. Worst day: Sunday. He's got a truly unique and outside-the-box perspective on B2B marketing. That's why sharing personal stories is one of the top ways to attract engagement to your posts on LinkedIn. Offers practical takeaways for a clearly defined audience (B2B sales professionals). Here’s an example from GE: This is a great reminder that LinkedIn is about building relationships. So it’s no surprise that two of our most popular blog posts this year are ones that help you with this. For context, presuming an average length of 3 minutes, 48 seconds, a user will typically watch 10 seconds of the content, which is 4% of the video. That’s a tricky one considering there are 24 time zones and your audience may be spread across them. As you saw in the examples above, info-tainment and humor-based videos with some controversy tend to perform well and grab lots of engagement. Stay up to date with the latest marketing, sales, and service tips and news. Tomas Gorny is the definition of the American Dream. These are peak times for engagement. “Before this, people just held onto what works. Numbers-driven breakdown: the monetary value of an SDR. He's a numbers wizard and an expert in behavioral economics. In addition to the peak time we found during the week, the safest time for engagement happens on Sunday, 8 a.m.–5 p.m. She actually saved the screenshot from that day, and shared something deeply personal. Asking questions can get your readers engaged. Gorny shares his personal perspective on recessions and crisis situations with fellow entrepreneurs and startup founders. BuzzSumo analyzed 10,000 of the most shared posts published on LinkedIn and found a few interesting insights: Use the word “habits.” Headlines with this word received an average of 1,196 shares. He's launched companies during recessions, and knows what it's like to fail. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3798b15e-747c-485c-9978-e2892c7e9811', {"region":"na1"}); Originally published May 1, 2020 7:30:00 PM, updated February 04 2021, The 10 Most Engaging Topics on LinkedIn in 2021 [+Viral Examples], 690+ million members in over 200 countries and territories, 75% of marketers polled said LinkedIn video content is a successful way of reaching target audiences.
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