For example, Microsoft has Showcase Pages set up for SharePoint and for Small Business Owners. Well, if you’re service-focused, you should create a Showcase Page for services that target specific groups or audiences. These are pages that you can create in addition to your LinkedIn Company Page that can speak directly to whatever audience you dedicate it to. #EmployerBrand #Branding . One of their five Showcase Pages covers how their business contributes to government solutions. She’s absurdly obsessed with finding different ways to manipulate words… View full profile ›. And you can clearly see just how many offers they have on their Affiliated Pages list. Micro Focus may not have to sweat having a low count when they know that these are highly engaged users. 10 Essential Components of Successful LinkedIn Company Pages (+Examples) Before we cover some SEO best practices to help your page get found online, you have to start from the beginning. Interacting with your personas on a more individual level is remarkably easy if you’re using LinkedIn Showcase Pages to target them. These are only 10 of theirs, and each is dedicated to either a product or audience that’s directly related to the brand. Please tell us why do you think this post is inappropriate and shouldn't be there: We use cookies to ensure that we give you the best experience on our website. Startups Masquerading as Tech Firms is Not Paying Off For Investors, Why Your Business Needs to Focus on the Benefits, All You Need to Know About Cart Abandonment, 4 Reasons Why Video Content is Important for your Business, A State-by-State Guide to Business Licenses, An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca Harvard. Step 2: Add your product or service’s logo and banner images. LinkedIn has proven itself as an effective tool for reaching out to leads and speaking to your target audience. It’s just how detailed each one is. For example, a hair salon may have different showcase pages for product lines, service offerings, seasonal trends, etc. Make sure that you fill out any fields that have an asterisk (*) next to it. Note that admin approval is needed to deactivate a Showcase Page. This is where you want to be really unique. Showcase Pages have distinct URLs and are not connected to your main Company page, so you'll be forced to add two LinkedIn logos/links to your website. LinkedIn pages A-Z. LinkedIn allows you to host up to 10 Showcase Pages at a time. Location data providers showcase real-world analytics tools during COVID-19, Killer Email Marketing Tips To Increase Online Holiday Sales, Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]. You can also find her writing and producing local films with fellow filmmakers in the Tampa Bay area. When you’re a software giant with a full deck of services, you can get special favors and exceptions it seems. Podcasts? After creating a showcase page for one or many of your audiences or brands on LinkedIn, develop a concise editorial calendar that addresses the frequency of posting, the types of content you’ll be sharing from blog posts to experimental content, the topics your page will cover and the type of interactions you’re looking to drive from this destination on LinkedIn. If you or your organization would like to reestablish this page later, please contact us for reactivation. If your business has multiple entities under one name, then you can take advantage of the LinkedIn Showcase Pages. Sure the list of examples is subjective but the goal is to provide a range of ideas which in turn can be applied, as applicable, to your own initiatives. In fact, the software company has 15. Take a brand like Adobe. Após a criação, elas serão relacionadas na seção “Páginas afiliadas” na sua LinkedIn Page principal. Create a LinkedIn Showcase Page to show off a special initiative or engage a target community. Micro Focus Government Solutions. Logo sizes are 100×60 pixels, while square logos are 50×60 pixels. Do your research on what your ideal personas are interested in and how they prefer to consume their content. We broke it down into five simple steps: You’ll find it in your navigation toolbar on the far right corner. In fact, you’re probably targeting at least two or three different niches at any given time. All the showcase pages you’ve created are found in a list on the right side of your LinkedIn company page. But, upon closer inspection, those 452 followers have come to this page looking for very specific content. Using personalized copy such as “Get my toolkit” would be more descriptive and encourage more button clicks. To create a showcase page do the following: Access your company page with an account with admin permissions. And you can clearly see just how many offers they have on their Affiliated Pages list. Is it through articles? Do your research on what your ideal personas are interested in and how they prefer to consume their content. Adobe Creative Cloud. But what’s more interesting, that helps my profile standout, is that I have created a video resume that sits prominently at the top of my profile. 1. Here are some examples: IKEA has a Showcase Page just for its Italian audience EY features women in the workplace Portfolio promotes Penguin’s non-fiction book section LinkedIn uses one to highlight social projects As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Logo on the left, page title, follow button and that darned gradient! Once there, click on the blue Edit button and go down to the Featured Groups section. They even highlight artists in their updates. On … Showcase pages are simply add-ons or extensions to your LinkedIn company page that enable you to feature and share your company’s products and services. And it has less than 500 followers at the time this blog’s been published. This box verifies that you have the right to create the page on behalf of your company and agree to LinkedIn’s terms. This CRM software giant has done an excellent job of diversifying their pages in order to target different niches in their large customer base. Rethink. But there are some rules, and some limitations. LinkedIn Ads enable glorious focusing on for any kind of enterprise outreach. This is a great opportunity to direct some traffic to your company website. This site uses Akismet to reduce spam. They present roughly the identical media options as a Facebook Ad, with an audience of purely professionals. Here are some examples: IKEA has a Showcase Page just for its Italian audience; EY features women in the workplace; Portfolio promotes Penguin’s non-fiction book section; LinkedIn uses one to highlight social projects Creative. Microsoft has taken full advantage of the fact that you can have more than one Showcase Page at a time. These pages give LinkedIn members another way to follow you, even if they don’t follow your page. Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. We’ve put a pretty heavy emphasis on having each Showcase Page be specific and unique. Here are just a few tips you can try to make the most of your new page: Even though you only have a few, specific information fields are required through the process of making your page. For example, L'Oréal has many popular brands like Lancôme, Yves Saint Laurent, and Maybelline: L'Oréal creates separate Showcase Pages for each of these brands that are linked back to the main company page: Learn how your comment data is processed. In fact, the software company has 15. At the top right of the page, click the drop down arrow next to Edit, and select Create a Showcase Page. They are meant to better focus on content and promotion of segmented target markets, products, or services. Showcase pages are simply add-ons or extensions to your LinkedIn company page that enable you to feature and share your company’s products and services. You can’t move on without clicking it. The Digital Ring Marketing and Advertising. Showcase pages allow you to highlight individual brands or initiatives that fall under the larger banner of your company. To solve that problem, we recommend turning to LinkedIn Showcase Pages to help you give the right attention to the right personas. She currently contributes as a copywriter at Bluleadz. Ten Showcase Pages are allowed per Company Page and will be listed on the right hand side of the Company Page. She's absurdly obsessed with finding different ways to manipulate words… View full profile ›. Showcase Pages replaced LinkedIn’s old Product and Services tab on your company profile. In fact, you’re probably targeting at least two or three different niches at any given time. LinkedIn recently introduced a new feature for companies called showcase pages. Images should be at least 974×330 pixels in size. Cisco has a page dedicated to their Data Center that doesn’t skimp on any details. It’s a pretty comprehensive roster that can include anyone who has interacted with their brand on any level. Let's take Gap as an example -- they've got a page for Old Navy, Banana Republic, Gap, and Gap Inc. You have a 100 character limit, so be as concise as possible. An example … Showcase pages are the perfect way to segment your inbound LinkedIn traffic. Your main company page still serves as a central messaging hub for LinkedIn… Our comments are moderated. Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. In. Branding is still as important as ever on these pages, so don’t skip this element. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. In fact, you’re probably targeting at least two or three different niches at any given time. These pages will definitely be indexed by search engines, like Google and Bing. Many are actually resource hubs for those looking to know more about their investments. Gary Vaynerchuk. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page. Showcase Pages give you an opportunity to create valuable, relevant, and extremely niche content for different target audiences. Just like any other LinkedIn or website page, you’ll want to make sure that you’re capitalizing on the opportunities that Showcase Pages provide. 5 Examples of Great LinkedIn Showcase Pages #1 Cisco. After you’ve created your Showcase Page, you’ll want to measure how effective it’s been regularly. For example: An HVAC company can create a Showcase Page for residential services and one for commercial services since they target two specific groups; Which LinkedIn pages inspired you? The Best LinkedIn Showcase Page Examples. But you’re not alone if you’ve ever felt like you’re generalizing your messaging too much, or like your content strategy is all over the place trying to be diverse. These companies exemplify how businesses and organizations can connect with people in a truly meaningful way using LinkedIn Company Pages. Here are some great ones that have wowed us. Cisco has a page dedicated to their Data Center that doesn’t skimp on any details. It’s a great way to showcase each individual’s personality! But it’s ok, if you were feeling nosy, each element links to the person’s LinkedIn profile. Let’s take a look at several LinkedIn landing pages, their corresponding ads, and evaluate how well each example persuades visitors to take action. Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Now that you have these designated spaces for specific topics, it’s time to tackle developing unique content strategies for each of them. Social media buttons are okay to include on a thank you page, but here on the post-click landing page, these buttons could lead visitors to share the page without first converting. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the “Follow” button. I cracked open a bottle of wine and put my thinking cap on (I can’t think when I’m sober!) The LinkedIn Showcase Pages are subpages in your Company Profile. There are some pretty impressive Showcase Pages out there already, and they’re being leveraged by some pretty big brand names. Don’t be afraid to be diverse in what you post as updates either. But, upon closer inspection, those 452 followers have come to this page looking for very specific content. Microsoft has taken full advantage of the fact that you can have more than one Showcase Page at a time. Make sure you include these items, and when creating them, be sure to use the SEO … LinkedIn definitely understands the power of post-click landing pages. Let’s look at specifics you should include on your LinkedIn Company Page to maximize its overall effectiveness. Be sure to look at: Once you know where you’re standing, you can turn to different optimization strategies to try and boost your LinkedIn engagement and the success of your Showcase Page. LinkedIn company page best practices for building your brand presence. There you have it! Showcase pages are extensions of your company’s main company page for branding tie-in and easy navigation.. You can also find her writing and producing local films with fellow filmmakers in the Tampa Bay area. Podcasts? You may have noticed the option to create a LinkedIn Showcase page while setting up your Company page. Do you ever have a nosy at a company’s Meet the Team page? Demodia.com Some of the biggest names in the SaaS sector have the most developed and well-kept Showcase Pages, and Cisco is certainly one of them. Here are some of my favorites. I showcase articles I’ve had published in TechCrunch and the Wall St. Journal. It’s all about how you convey who you are. Organic Shares or SEO Rankings: Which Should You Prioritize? She currently contributes as a copywriter at Bluleadz. LinkedIn does a great job of providing you with all the necessary metrics you need to track how your pages are performing. Note that admin approval is needed to deactivate a Showcase Page. This is a great opportunity to direct some traffic to your company website. Here are some of the benefits of running your own Showcase Pages: These are ideal for highlighting and promoting different aspects of the business – for example, new product launches, a page for case studies etc. Leveraging different forms of content can help keep your followers engaged. Microsoft Linkedin Page Adobe Showcase Page example: Microsoft Office Microsoft Office has used their Showcase page as a social hub for regular updates on projects, information on their product, and connecting with people who use Office for professional reasons. If you’re still struggling to find the right words for your LinkedIn headline, take a look at the headline examples given below. This will open a drop down menu of options. Examples of Well-Written LinkedIn Headlines. These pages allow companies to target different buyer personas by providing single pages that focus on specific products, product categories and services. That’s 10 different personas you can target. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page. A strong LinkedIn advertising campaign might use message matching, where the LinkedIn ad and the corresponding landing page both share headline text, images, and/or color schemes. Highlight all aspects of your brand. We’ve put a pretty heavy emphasis on having each Showcase Page be specific and unique. Showcase Pages give you an opportunity to create valuable, relevant, and extremely niche content for different target audiences. This LinkedIn headline strikes a great balance between being promotional and factual. They even highlight artists in their updates. Provide an overview of what the page is about while still engaging your target audience. Make the most of these new channels of engagement and elevate your brand to new heights. These are pages that you can create in addition to your LinkedIn Company Page that can speak directly to whatever audience you dedicate it to. Make it enticing! Showcase pages are almost identical to company pages: You can set a showcase name, logo, cover photo, description, tags/ specialties, website, etc. The SaaS company took it a step further and even included their address, a map, and a regularly updating analysis of their stock! Make it enticing! Sean Ellis currently has a pre-order link for his new book: Add testimonials. Tim’s profile is another good example of a LinkedIn profile covering all critical elements. However, I have changed my thoughts to a broader approach that emphasizes brand awareness and the SEO benefits. Just make sure that you’re prioritizing which ones are going to be the most valuable to your business. Easy peasy, right? Micro Focus Government Solutions. Check out the Slideshare below to see the list as well as some tips for LinkedIn Company Page success: Best LinkedIn Company Pages of 2013 from LinkedIn. Keep up with Showcase Page Example See more information about Showcase Page Example, find and apply to jobs that match your skills, and connect with people to advance your career. Madison, WI. If your business has multiple entities under one name, then you can take advantage of the LinkedIn Showcase Pages. A LinkedIn Showcase Page is in addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. … LinkedIn does a great job of providing you with all the necessary metrics you need to track how your pages are performing. Visitors find links to your showcase pages in the right sidebar of your business page. Visitors find links to your showcase pages in the right sidebar of your business page. Adobe has a page dedicated to their product hub, Creative Cloud, … Are you showcasing each individual’s personality? Fun. Easy peasy, right? Branding is still as important as ever on these pages, so don’t skip this element. If you or your organization would like to reestablish this page later, please contact us for reactivation. Try leveraging LinkedIn Showcase Pages to get closer to what interests them most. Look at the tips and examples mentioned above and take another look at your LinkedIn headline. The dimensions for the Showcase Page banner are 974px by 330px. One of their five Showcase Pages covers how their business contributes to government solutions. LinkedIn allows you to host up to 10 Showcase Pages at a time. It’s a pretty comprehensive roster that can include anyone who has interacted with their brand on any level. At a glance, running your LinkedIn Page might seem pretty simple. Instead of having just a generic copy of their marketing- or sales-focused pages, this one is very uniquely catered toward the service aspect of their brand. Is it through articles? How Do You Persuade Big Company Executives That Digital Marketing is Important? These pages will definitely be indexed by search engines, like Google and Bing. This CRM software giant has done an excellent job of diversifying their pages in order to target different niches in their large customer base. Adobe has a page dedicated to their product hub, Creative Cloud, to connect users with one another, and also with the brand. If the Showcase Page is about a specific service or product, consider linking back to a relevant landing page on your site. There are some pretty impressive Showcase Pages out there already, and they’re being leveraged by some pretty big brand names. www.LinkedProspecting.comDo you have a Company with many divisions? Click To Tweet. Give the page a name. Adobe has good examples of well optimised Showcase Pages: 3. First, identify the business areas of your company that need a Showcase Page. Check out these 7 secrets to creating impressive Showcase Pages. Fredericka Smead. If you want to get noticed, you really need to make an effort to stand out. This helps your company followers who follow your Showcase page see more relevant content in their LinkedIn newsfeed. Micro Focus, a software and technology development company, executes this idea well. Rethink have opted for a fun and friendly Meet the Team page. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the “Follow” button. Here’s how to set up LinkedIn showcase pages for your business’s products and services. LinkedIn Showcase Pages are niche pages associated with a company page that highlight particular services or products with a unique voice. (Attention: You may be unable the ability to remove the Showcase Page once you’ve set it … Showcase pages can be used to target any customer or client segment that you want. Kind of like a user name, once it’s taken, it’s off the market. It’s far more to your benefit to flesh out the details as much as possible. Provide an overview of what the page is about while still engaging your target audience. Adobe has a page dedicated to their product hub, Creative Cloud, to connect users with one another, and also with the brand. When you’re a software giant with a full deck of services, you can get special favors and exceptions it seems. Your comment may not appear immediately. Once you select the “Create page” button, you’re done! Within 2 hours, I got a reply from LinkedIn staff: Hi Robin, I’ve gone ahead and removed the Showcase Page. – LinkedIn Help Q & A You can use them to create dedicated pages per product or product group as well as for services. Linkedin Showcase Pages are “niche” pages that function as an extension of your main Company Showcase Pages Menu Page, spotlighting a brand or business unit Lead Generation Join our family of marketers and business owners for the latest news, tips … Here are some great ones that have wowed us. There you’ll have the option to create a separate page for your brand or business unit. By crafting content tailored specifically to them and providing them with their own watering hole, you’ll be able to engage them on a totally different level. Learn about Showcase Page Example. It’s like if someone made a media room filled with all of your favorite books, movies, music, or games and furnished it exactly to your liking so you can spend time in it whenever you wanted. On average, most businesses have less than that count, so you should be able to create a dedicated page for each audience. Now that you have these designated spaces for specific topics, it’s time to tackle developing unique content strategies for each of them. After you’ve created your Showcase Page, you’ll want to measure how effective it’s been regularly. Besides, all four of their other pages have follower numbers in the thousands. But you’re not alone if you’ve ever felt like you’re generalizing your messaging too much, or like your content strategy is all over the place trying to be diverse. This is where you want to be really unique. Leveraging different forms of content can help keep your followers engaged. You can link to any page as long as it helps the user move through the funnel. The better optimized your pages are, the higher the chance that your target audiences will find them by organic means. Each Showcase title has to be original because LinkedIn doesn’t allow duplicates. Step 3: Share unique content on your showcase pages—treat it like an Instagram or Twitter feed. Hero images on Showcase Pages are larger than those on Company and Profile pages, so be sure to take advantage of the extra space. See who you know at Showcase Page Example, leverage your professional network, and get hired. Showcase Pages are actually SEO friendly, so you won’t want to ignore your best practices here. 6. Showcase Pages, … Facebook vs Twitter – Which Can Help Your Business Grow? By crafting content tailored specifically to them and providing them with their own watering hole, you’ll be able to engage them on a totally different level. Name of the Showcase Page. Adobe’s website link doesn’t take visitors to their corporate homepage, but to their Creative Cloud landing page, where their audience can learn more about the software and services offered. Microsoft Office has used their Showcase page as a social hub for regular updates on projects, information on their product, and connecting with people who use Office for professional reasons. Interacting with your personas on a more individual level is remarkably easy if you’re using LinkedIn Showcase Pages to target them. Destaque todos os aspectos da sua marca . Audiences can get a pretty firm understanding of what the page is about and what the Data Center does for both the company and for them. Innovative. Adobe Showcase Page example: Microsoft Office. You can provide more context and information to add value once you’ve built the page following these steps. Logo sizes are 100×60 pixels, while square logos are 50×60 pixels. 5 Examples Of Nice Linkedin Showcase Pages. Take inspiration from them and then go to your LinkedIn profile to edit your headline. The SaaS company took it a step further and even included their address, a map, and a regularly updating analysis of their stock! You can create a community within your follower base around content on specific topics. Most businesses have more than one type of audience or buyer persona. Or maybe a new signature product? However, if you are a small to mid-sized business or a nonprofit, then you don't want to set up Showcase Pages and here's why: Showcase Pages are similar to Company Pages in that you need to build a following from scratch. If you’re a Company Page administrator, you can easily create your company's own Showcase Page. Source: Adobe on LinkedIn. Many are actually resource hubs for those looking to know more about their investments. Showcase Pages are like sub-pages of your company’s main page on LinkedIn. But growing an engaged following on LinkedIn … To spotlight a group, log into LinkedIn and go to your Company Page. Image: How Technology Builds Better E-Commerce Experiences, Image: Feature-Image-for-How-to-See-Whose-Liked-Your-Facebook-Page, Image: The Ultimate Guide to Instagram Grid Layouts, Image: 7 Statistics That Tell the Story of eCommerce in 2021. They are designed to be really useful for specific company communities and if your business has many different aspects, divisions, products or branches across multiple locations. It’s an extremely branded page that aligns exactly with what consumers know about Adobe. © Business 2 Community. Another great example you might want to check out is the LinkedIn Social Selling Showcase Page, which already has close to 40,000 followers, and which also makes great use of the Featured Groups function for cross promotion of their corresponding group. To create a LinkedIn showcase page, click on the “Admin tools” menu at the top right and select “Create Showcase Page”. 5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt) Most businesses have more than one type of audience or buyer persona. Microsoft Linkedin Page. Showcase Pages are displayed in LinkedIn search results. Simple terms, LinkedIn showcase pages give you a convenient way to reach out to your target audience. It’s not the scale of their pages that’s impressive, though. It’s far more to your benefit to flesh out the details as much as possible. Here are some great ones that have wowed us. Creative. You have a 100 character limit, so be as concise as possible. In simple terms, LinkedIn showcase pages gives you a convenient way to reach out to your target audience.
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